Treasure Global Inc announced that Abe Yus, a popular Malaysian F&B business under its umbrella of brands, proudly announced its expansion plan to supply its best-selling curry puffs to the world’s largest convenience store.
The first phase of expansion will focus on supplying the high-selling curry puffs to 250 convenience stores in Malaysia.
Subsequent phases will encompass additional store locations and introduce more products, signifying notable expansion into the F&B market, tapping into a new revenue stream through the extensive network of convenience stores.
Abe Yus’ F&B group of businesses include the popular “Kari Puffs” from grab and go food carts, as well as the Abe Yus Warung Street food kiosks, Abe Yus Café restaurants, and Abe Yus Marts B2C online e-commerce delivery service.
The chain currently has 12 outlets operating across Malaysia, with plans to open 35 outlets by the end of 2023 and 300 outlets to be opened over the next five years in the country. In addition, Abe Yus plans to expand further into the Southeast Asian market in the future.
TGL announced in June 2023 that it had secured a licensing agreement with Abe Yus that granted TGL the exclusive worldwide right to grant sub-licensees to third parties to use Abe Yus’ trademarks for the F&B business chain, in line with the Company’s strategic plan to become a leading franchisor of F&B companies in Southeast Asia.
Sam Teo, Chief Executive Officer of TGL, stated, “This initiative represents a major milestone for TGL with the broadened distribution reach for Abe Yus extending its presence to a wider audience through the significant network of the world’s largest convenience store. It undeniably opens up a new revenue channel, strengthening Abe Yus’ brand and bolstering TGL’s future revenue prospects.”
